Viking Muscles
PrivacyPolicy
This policy explains how personal data is handled when you visit Viking Muscles, contact us, use an interactive challenge tool, or follow a link to a third-party service.
Last updated: 31 May 2026
Data Controller
Who Is Responsible?
Viking Muscles is operated by Mattias Landegren Örtund. Viking Muscles is the data controller when it decides why and how personal data is processed.
Privacy questions and requests:
contact@vikingmuscles.com
At A Glance
The Short Version
- The website is hosted on Blogger, a Google service.
- Google may process technical data when the website loads.
- Interactive challenge progress is saved locally in your browser, not sent to Viking Muscles.
- The website uses Google Analytics and Google AdSense, subject to your cookie choices.
- Optional analytics or advertising technologies require an active choice before they are used.
- External services handle their own data under their own privacy policies.
Personal Data
What We Process And Why
The data involved depends on how you use the website. Viking Muscles only processes personal data when there is a purpose and a legal basis for doing so.
| Situation | Data involved | Purpose | Legal basis |
|---|---|---|---|
| Visiting the website | IP address, browser and device details, operating system, pages requested, timestamps, referral information, and approximate location derived from technical data. | Deliver the website, maintain security, prevent abuse, and understand basic website performance. | Legitimate interests in operating and securing the website. Where consent is required for optional storage or tracking, consent is used instead. |
| Contacting Viking Muscles | Your name, email address, message, and any information you choose to include. | Reply to questions, discuss coaching or collaboration, provide support, and take steps you request before entering an agreement. | Legitimate interests in answering messages, or steps taken at your request before a contract. |
| Purchasing a product or service | Order, contact, and delivery details received from the platform you use. Payment details are handled by the payment or sales platform. | Deliver the product or service, provide support, keep necessary business records, and meet legal obligations. | Performance of a contract and compliance with legal obligations. |
| Posting a comment | Your comment, display name, profile details, and other information you submit through Blogger comments. | Publish and moderate comments, prevent spam, and maintain website discussion. | Legitimate interests in operating the website community. Google also processes data under its own terms and policies. |
| Sending a feature request | Your Instagram handle, message, and any progress image or information you choose to send by Instagram direct message. | Review your request and, if you agree, repost the challenge progress you submit. | Your consent. You can withdraw it by contacting Viking Muscles. |
It is optional to contact Viking Muscles, post a comment, or use the challenge kit. If you purchase a product or service, the order details requested by the sales platform are needed to complete and deliver the purchase. Without those details, the purchase cannot be fulfilled.
Local Challenge Kit
Data Saved On Your Device
The Harder To Kill challenge kit can save your name, Instagram handle, selected tier,
completed days, and selected week in your browser using localStorage. This
lets the tracker remember your progress on the same device.
| Storage key | Type | Purpose | Duration and control |
|---|---|---|---|
viking-muscles-harder-to-kill-v1 |
First-party browser localStorage |
Remember the challenge-kit profile and progress that you ask the tool to save. | Remains on your device until you reset progress, clear site data in your browser, or your browser removes it. The website code does not transmit this saved data to Viking Muscles. |
Google And Blogger
Website Platform
Viking Muscles is hosted on Blogger, which is a Google service. When you load the website, Google may process technical data and use cookies or similar technologies for platform operation, security, and other purposes described in Google's policies. Blogger comments and Blogger's contact-form functionality, where available, are also provided through Google systems.
Viking Muscles uses Google Analytics to measure website traffic and Google AdSense to display and measure advertising. These services may use cookies, identifiers, and similar technologies. Analytics and advertising technologies that are not strictly necessary must not be used unless you have actively consented where consent is required.
Cookies
Your Cookie Choices
Cookies and similar technologies can be used for website operation, security, analytics, preferences, or advertising. Strictly necessary technologies can be used without consent. Optional technologies require an active choice before they are used.
You must be able to reject optional technologies and withdraw a previous consent. The website's cookie settings must provide a detailed current list of optional technologies, including their purposes and duration. You can also remove stored cookies and site data through your browser settings.
If the website has not offered you cookie settings with a real choice, optional Analytics or AdSense technologies should not be active. Contact Viking Muscles if you have questions.
External Services
Third-Party Links
Viking Muscles may link to external services such as Gumroad, Everfit, Spotify, YouTube, Instagram, TikTok, Facebook, X, Bluesky, or affiliate partners. When you follow one of these links, that service controls its own processing of your data. Review its privacy policy before submitting personal data.
If you buy a digital product through Gumroad, Gumroad handles checkout and payment data under its own terms. Viking Muscles may receive the order details needed to deliver the product and provide support.
Sharing
Who May Receive Data?
Personal data may be shared where necessary with:
- Google, as the Blogger platform provider and for enabled Google services;
- sales, payment, coaching, or delivery platforms you choose to use;
- professional advisers or service providers where needed to operate the business; and
- public authorities where disclosure is required by law.
Viking Muscles does not sell your contact information.
International Transfers
Processing Outside The EEA
Some service providers may process personal data outside Sweden or the European Economic Area. Where Viking Muscles is responsible for such a transfer, it must rely on a lawful transfer mechanism, such as an adequacy decision or appropriate safeguards. External platforms provide more information about their transfers in their own privacy policies. Contact Viking Muscles if you want more information about safeguards relevant to a transfer for which Viking Muscles is responsible.
Retention
How Long Data Is Kept
Personal data is kept only for as long as needed for the relevant purpose. Messages are normally kept while a question, support request, or business relationship is active and then removed when they are no longer needed. Order and accounting records are kept for the period required by applicable law. Data stored locally by the challenge kit remains under your control as described above.
Security
Reasonable Protection
Viking Muscles takes reasonable steps to protect personal data. No online transmission or storage method is completely secure, so absolute security cannot be guaranteed. Avoid sending sensitive information unless it is necessary.
Your Rights
Control Over Your Personal Data
Under the GDPR, you may have the right to request access to your personal data, correct inaccurate data, request erasure, restrict processing, object to certain processing, and receive data portability where the legal requirements apply. You can withdraw consent at any time where processing is based on consent. Withdrawal does not affect processing that was lawful before the withdrawal.
To exercise a right, email contact@vikingmuscles.com. Viking Muscles will normally respond within one month. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
Children
Children's Privacy
Viking Muscles is not designed specifically for children. Do not submit personal data for a child unless you are permitted to do so. In Sweden, a child under 13 cannot independently give GDPR consent for an online service offered directly to the child. Contact Viking Muscles if you believe a child has submitted personal data that should be removed.
Additional Information
Updates And Decisions
This policy may be updated when the website or its services change. The date at the top of this page shows the latest revision. Viking Muscles does not use personal data for automated decision-making that produces legal or similarly significant effects.
